It’s been a very exciting month here at A*Dee HQ as we have recently launched a preview of all of the themes from our NEW AW18 collection! This is our biggest collection to date and we are looking forward to seeing your little one’s in the new season items! We thought it would be interesting to give you all an insight into the inspiration and back story behind each of the new AW18 themes, find out more below…

Love Songs

Hearts, checks, flowers and musical notes all go together to make up our Love Song theme. Our all over print on a red base makes a great background for some perfect pieces including  jackets, skirts and dresses. These are mixed with black and white checks or beautiful artworks to provide a strong variety of outfits including skirt sets and legging sets that of course match perfectly with another run of stunning new jackets. A*Dee completes every outfit with great accessories including tights and socks so don’t forget them!

Mr Bluebird

We couldn’t resist Mr Bluebird when we first found his image! Think of clear, frosty, winter mornings and you can see him sitting pretty in the tree. The theme was built up around navy,  sky blue, winter white and the print of Mr Bluebird – which features on jackets, dresses, tunic sets and also through all the accessories making the theme flow beautifully together. We added some navy party pieces with faux feather for a slightly different look and the two piece dress is a sure fire winner.



Pink Princess

Pink always plays a big part in A*Dee and this season we have added hot pink and gold to give a new look! Teddy fur, velour, lycra sweat are all around this theme – we also added neoprene mesh for something a little different! More new jackets shapes will draw more admiring looks and super cute outfits like the Teddy Fur 3 piece, the velour jogging suit and the new two part dress will be part of the success story. Look out for all our matching accessories including hats & scarfs for chilly winters.

Once Upon A Time

This super theme took a while to come together but then it did… WOW it was worth it. Grey tones are so very popular at the moment so we added some A*Dee sparkle to bring it to life. Metallic rose gold is added in an amazing new jacket and also features in a skirt  set, a legging set and in artworks and prints all through the collection. We also made a new, all over print based on clock faces and it works perfectly with grey, winter white and accents of Rose Gold through the print and is used in jackets, dresses and legging sets. We love that hats and scarfs that complete the look and are sure you will too!

We hope you’re as excited about the launch of our new AW18 collection as we are! Let us know your thoughts and keep an eye on our social media pages for release dates coming soon!


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