About Us


Picture Book Fashion Ltd is the company behind designer brands; A*Dee, mitch&son, MiTCH and Little A. Founded in Glasgow in 2011 by local couple Andrew and Michelle Molloy, the company was created after spotting a gap in the market but has quickly grown and is now one of the major players in branded boutique childrenswear in the UK, Ireland, and Holland.

A*Dee was launched in 2012 and was the first brand from Picture Book Fashion. A luxury girls’ brand for ages 2 – 14, A*Dee has gone from strength to strength over the years. Focusing on bold prints paired with a complimentary colour palette, this brand is all about expression of style whilst still being practical.

A*Dee is famous for creating complete outfits where every element compliments the overall look. From hair clips, socks, and bags, to coats and shoes, A*Dee has it all when it comes to beautifully designed clothing for fashionable young girls.


Little A was born in 2020 and is the little sister brand to A*Dee. Catering for ages 0-36 months this brand features everything customers love about A*Dee but in sizes made for our smallest little fans! This brand includes specially designed prints, beautiful embellishments and excellent quality fabrics and has gone from strength to strength each season!

Both brands are loved by parents and girls across Europe and you can find your nearest stockist by visiting the Find a Stockist page of our website.

Interested in becoming a stockist?

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