LITTLE GUYS & GIRLS CLOTHING FROM PICTURE BOOK FASHIONS GLASGOW, SCOTLAND
Picture Book Fashion was launched in January 2012 by its founders each of whom has extensive experience in the children’s clothing/fashion market. The company is based in Scotland but also has designers located in the Netherlands. Its focus is to create and produce a quality brand that delights consumers and provide its retailers with exceptional service.
The company launched with a single brand – Ariana Dee, which has been shortened to become A-Dee. A-Dee is a fashion brand for girls aged 3 to 12 that that creates a “complete look” collection. Its key is to creating full outfits including accessories.
Our range extension started in late 2013 with the introduction of a Toddler collection and plans extend further to babywear, footwear, swimwear etc.
Picture Book Fashions launched in the UK and Netherlands and has achieved the planned successes in these markets in the first year. Sales to Ireland started later and we have plans for steady and strategic growth.
The Retailers’ type of shop/owner ranges from single independent stores through multiple independent stores to small department store chains. Each Retailer has some physical and/or internet presence to generate their sales from retail consumers. Some of our retailers are equally strong on internet based sales as well as through their physical stores.